Being an Influential Voice at Home, Work and in Community with Tricia Brouk: An EOFire Classic from 2022
Episode
26 min
Read time
2 min
Topics
Health & Wellness, Relationships, Software Development
AI-Generated Summary
Key Takeaways
- ✓Purpose, Values, and Mission Framework: Define why you wake up each morning, establish core values as your North Star, and clarify your mission to stay aligned when communicating. Brouk's Big Talk Academy uses seven values: inclusion, integrity, excellence, dignity, curiosity, respect, and love. Return to these anchors whenever creating programs or coaching speakers to maintain consistency.
- ✓Global Context Questions: Answer three questions before sharing any idea: why it matters generally, why it matters to you personally, and why it matters to the world. A speaker transformed her talk from rare eye disease advocacy to learning to see through others' eyes, which expanded her audience and secured FDA funding by creating universal relevance.
- ✓Credibility Through Lived Experience: Establish authority through personal experience rather than credentials. One speaker without formal qualifications shared her story of two blind children, which qualified her to speak about perspective and compassion. Lived experience creates authentic credibility that resonates more than academic degrees or professional titles when communicating with audiences.
- ✓Vulnerability from Scars Not Wounds: Share personal stories only after healing from trauma, positioning them in service of the audience rather than seeking sympathy. A speaker whose mother and brother were murdered on Christmas Eve delivered a powerful TEDx talk on forgiveness without crying, allowing the audience to experience emotion rather than feeling obligated to provide comfort.
- ✓Objective and Action Technique: Identify what you want from your audience (objective) and how you will achieve it (action). To gain attention, use specific actions like inspire, motivate, educate, or wait in silence. Actors use this method unconsciously in daily life—wanting kids to sleep (objective) by bribing or storytelling (action).
What It Covers
Tricia Brouk, TEDx producer and director, explains how to become an influential voice through intentional communication at home, work, and in community. She outlines six specific methods for effective communication and demonstrates how clarity on purpose, values, and mission creates lasting impact when speaking to any audience.
Key Questions Answered
- •Purpose, Values, and Mission Framework: Define why you wake up each morning, establish core values as your North Star, and clarify your mission to stay aligned when communicating. Brouk's Big Talk Academy uses seven values: inclusion, integrity, excellence, dignity, curiosity, respect, and love. Return to these anchors whenever creating programs or coaching speakers to maintain consistency.
- •Global Context Questions: Answer three questions before sharing any idea: why it matters generally, why it matters to you personally, and why it matters to the world. A speaker transformed her talk from rare eye disease advocacy to learning to see through others' eyes, which expanded her audience and secured FDA funding by creating universal relevance.
- •Credibility Through Lived Experience: Establish authority through personal experience rather than credentials. One speaker without formal qualifications shared her story of two blind children, which qualified her to speak about perspective and compassion. Lived experience creates authentic credibility that resonates more than academic degrees or professional titles when communicating with audiences.
- •Vulnerability from Scars Not Wounds: Share personal stories only after healing from trauma, positioning them in service of the audience rather than seeking sympathy. A speaker whose mother and brother were murdered on Christmas Eve delivered a powerful TEDx talk on forgiveness without crying, allowing the audience to experience emotion rather than feeling obligated to provide comfort.
- •Objective and Action Technique: Identify what you want from your audience (objective) and how you will achieve it (action). To gain attention, use specific actions like inspire, motivate, educate, or wait in silence. Actors use this method unconsciously in daily life—wanting kids to sleep (objective) by bribing or storytelling (action).
Notable Moment
Brouk recounts how a documentary she directed about high school bullying prevented a suicide. An adult man approached her after the premiere, revealing he was recently divorced and contemplating ending his life. Watching the film gave him courage to seek help instead, demonstrating how one person's story can literally save lives when shared authentically.
Episode Transcript
Who's ready to rock today? Fire Nation. JLD here, and welcome to Entrepreneurs on Fire brought to you by HighLevel, the all in one sales and marketing platform. On today's classic episode, we'll be breaking down how to be an influential voice at home, work, and in the community. To drop these value bombs, I brought to Trisha Brook and the EOFire Studios, a former dancer and TEDx producer. Trisha is an international award winning director, author, and founder of the Big Talk Academy. Her book, The Saying What You Mean for Lasting Legacy was a number one prerelease on Amazon. And today, we talk about how you have to consciously and constantly think about how you can communicate effectively to create dignity, respect curiosity, and love, and oh, so much more. And a big thank you for sponsoring today's episode goes to Tricia and our sponsors. Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow ups, manage clients, and even white label your own software, say hello to our featured partner High Level, and visit highlevelfire.com to start your free trial today. Fire Nation, it's time to stop guessing and start winning with a proven playbook. Inside the Freedom Circle, you'll have access to my step by step systems for creating offers, building processes, and driving traffic, all in just ninety days. Ready for freedom? Visit freedom-circle.com to learn more. Tricia, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. What is up, Fire Nation? I'm so excited to be here. And I think that most people disagree that everyone has the personal power to create the abundance in wealth, health, love, and prosperity that they desire. Wow. That's starting the episode with a bang fire nation, which shouldn't surprise you from the intro about being an influential voice at home, work, and community. And we are speaking with the Empowered Woman of the Year from 2021, the most influential leader in media and production in 2022. And, of course, we'll be talking about Trisha's book, The Influential Voice, throughout this episode. But I wanna start, Trisha, by talking about parameters and examples of being an influential voice. What is that? An influential voice means if you're sitting across the kitchen table from your kids or your partner, you have an opportunity to speak with dignity and curiosity and respect because everything that you say is going to influence them. It means that if you are standing in front of a classroom, you are an influential voice to your students. And if you are sitting across the boardroom from your team, you are also an influential voice, which means we have to think consciously and constantly about how we're communicating and how we're doing that effectively in order to create, dignity, respect, curiosity, and love in our communication styles. So Fire Nation, are you having that kind …
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by Tricia Brouk
“Brouk's Big Talk Academy uses seven values: inclusion, integrity, excellence, dignity, curiosity, respect, and love. Return to these anchors whenever creating programs or coaching speakers to maintain consistency.”
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