A Cracked Code: The Visibility of Rentals. How Can You Profit? with Bart-Jan Leyts: An EOFire Classic from 2023
Episode
22 min
Read time
2 min
Topics
Career Growth, Investing, Startups
AI-Generated Summary
Key Takeaways
- ✓CEO vs Manager Mindset: Rental owners must transition from managing operations to strategic thinking about long-term growth and profitability maximization. Operations must be flawless first, but strategic visibility planning differentiates successful rentals from competitors in the marketplace.
- ✓Platform Correlation Strategy: Booking platforms communicate with each other—when Airbnb detects high visibility on Booking.com, it lowers your Airbnb ranking to protect its commission potential. Owners must strategically prioritize platforms based on geographic market data rather than maintaining equal presence everywhere.
- ✓Market-Specific Platform Selection: Booking.com dominates competitive urban markets like Bruges, while Airbnb performs better for experiential properties like cabins or unique locations. Analyze your rental type and local traffic data to determine which platform deserves maximum visibility investment for optimal conversion rates.
- ✓Mistake-Driven Development: Allow yourself and your team to make mistakes during scaling, as the learning process provides more value than the error itself. Hold everyone accountable without punishment, automate repetitive tasks, and invest revenue immediately into hiring quality people for consistent growth.
What It Covers
Bart-Jan Leyts, 23-year-old founder of Lorike, explains how rental property owners can increase revenue by 24% through strategic visibility optimization across booking platforms like Airbnb, Booking.com, and Expedia using algorithmic positioning.
Key Questions Answered
- •CEO vs Manager Mindset: Rental owners must transition from managing operations to strategic thinking about long-term growth and profitability maximization. Operations must be flawless first, but strategic visibility planning differentiates successful rentals from competitors in the marketplace.
- •Platform Correlation Strategy: Booking platforms communicate with each other—when Airbnb detects high visibility on Booking.com, it lowers your Airbnb ranking to protect its commission potential. Owners must strategically prioritize platforms based on geographic market data rather than maintaining equal presence everywhere.
- •Market-Specific Platform Selection: Booking.com dominates competitive urban markets like Bruges, while Airbnb performs better for experiential properties like cabins or unique locations. Analyze your rental type and local traffic data to determine which platform deserves maximum visibility investment for optimal conversion rates.
- •Mistake-Driven Development: Allow yourself and your team to make mistakes during scaling, as the learning process provides more value than the error itself. Hold everyone accountable without punishment, automate repetitive tasks, and invest revenue immediately into hiring quality people for consistent growth.
Notable Moment
Leyts created his algorithm during COVID lockdowns to help his father's struggling bed and breakfast, then discovered the solution worked universally across hospitality properties, leading him to launch a company addressing an entirely underserved market niche.
Episode Transcript
Who's ready to rock today, Fire Nation? JLD here, and welcome to Entrepreneurs on Fire brought to you by HighLevel, the all in one sales and marketing platform. On today's class episode, we'll be breaking down a cracked code, the visibility of rentals. How can you profit? To drop these value bombs, I brought Bart Jan Leitz in the Eofire Studios. Bart is a 23 year old entrepreneur who founded Lorike. And today, we talk about the process of mistakes, how most of the time the process is more valuable than the mistake itself. If we make a mistake, we have to hold ourselves accountable, and how to become the CEO of your rental versus the manager of your rental and owe so much more. And a big thank you for sponsoring today's episode goes to Bart and our sponsors. Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow ups, manage clients, and even white label your own software. Say hello to our featured partner High Level, and visit highlevelfire.com to start your free trial today. Fire Nation, it's time to stop guessing and start winning with a proven playbook. Inside the Freedom Circle, you'll have access to my step by step systems for creating offers, building processes, and driving traffic, all in just ninety days. Ready for freedom? Visit freedom-circle.com to learn more. Bartion, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hi, John. Thanks for having me, by the way. I think the most important thing, is letting other peoples or letting other people help you. And by this extent by this extent, we have to hire the good people and, like, surround us with the good people. Like, getting help is not that, is not a weakness. It's like it's for in my opinion, it's a strong thing to ask for help. And Fire Nation, that's one reason why we end every single episode by saying, you're the average of the five people you spend the most time with. Surround yourself with the right people, build the right team, make good decisions. And today, we're talking about a cracked code, the visibility of rentals. How can you, Fire Nation, profit? So let's talk about your origin story, Bartian. How did you get to where you are today at 23 years old? That's a good question. So my company, Loreca, was founded, eighteen to nineteen months ago. First of all, my name is Bartjan, and I'm based in Bruges. So Bruges is, like, a very touristic city, like, with a lot of tourists from all over the world. My company was founded in Bruges and is specialized in this tourist sector, so in the hospitality sector. So my dad owns a bed and breakfast, like, as a side business. But due to COVID, like, demand for tourism was really bad. Like, I think it was …
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Books, tools, and gear mentioned in this episode
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Tools
“SPONSORS: HighLevel (highlevelfire.com)”
company
“rental property owners can increase revenue by 24% through strategic visibility optimization across booking platforms like Airbnb, Booking.com, and Expedia”
- LorikeBy guest
“Bart-Jan Leyts, 23-year-old founder of Lorike, explains how rental property owners can increase revenue by 24% through strategic visibility optimization across booking platforms”
“rental property owners can increase revenue by 24% through strategic visibility optimization across booking platforms like Airbnb, Booking.com, and Expedia”
“rental property owners can increase revenue by 24% through strategic visibility optimization across booking platforms like Airbnb, Booking.com, and Expedia”
other
“SPONSORS: Freedom Circle (freedom-circle.com)”
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