How B2B Marketers Can Create Hype Cycles with Emir Atli from HockeyStack

What It Covers

Emir Atli, cofounder of HockeyStack, explains how the company achieved 45% month-over-month revenue growth through LinkedIn-focused content strategy, product launch hype cycles, and integrated attribution tracking across marketing touchpoints.

Key Questions Answered

• •Feature Launch Hype: HockeyStack launches new features weekly with two-week teaser campaigns including wait lists and multiple videos. Their ChatGPT integration post generated 40 demo bookings by building anticipation before release, converting interest into pipeline.
• •LinkedIn Growth Strategy: Post twice daily as individuals, connect with accounts showing 200-250 ad impressions, and turn every company activity into content including hires, product updates, and internal processes. Test content organically before running as paid ads.
• •Attribution Implementation: Combine last-touch and linear attribution models to identify high-performing content, then build retargeting strategies around top-performing blog posts and webinars. Use both self-reported and software attribution data rather than choosing one approach exclusively.
• •Live Demo Conversion: Gate product demos to capture emails, then follow up with high-intent visitors using personalized screenshots of their sessions. Eighty percent of sales contacts view the live demo first, making it a critical qualification and nurture tool.