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Coaching for Leaders

766: Using AI to Make Networking Easier, with Ruth Gotian

39 min episode · 2 min read
·
Ruth Gotian

Episode

39 min

Read time

2 min

Topics

Career Growth, Relationships, Fundraising & VC

AI-Generated Summary

Key Takeaways

  • The 99-1 Rule: On LinkedIn's 1.2 billion users, 90% lurk, 9% occasionally engage, and less than 1% create content. Moving from lurker to engager with thoughtful comments positions you ahead of most professionals and builds recognition.
  • Strategic Dinner Networking: Organize intimate dinners of 5-6 handpicked people who don't know each other but share common interests. Send attendees a pre-dinner email with names linked to LinkedIn profiles and one-sentence bios to enable pre-meeting research and conversation preparation.
  • 24-7-30 Follow-Up System: Contact new connections within 24 hours with a brief message, follow up at 7 days with relevant content or resources, then reconnect at 30 days. This structured cadence builds trust without overwhelming contacts or requiring constant attention.
  • AI for Conference Preparation: Upload conference programs and attendee lists to AI tools with your goals to identify commonalities beyond work topics. AI handles hours of research on shared interests, schools, or hobbies, enabling authentic personal connections at events.

What It Covers

Ruth Gotian explains how AI tools can handle networking research and administrative tasks, allowing professionals to invest more time in authentic relationship-building through strategic dinners, consistent engagement, and the 24-7-30 follow-up framework.

Key Questions Answered

  • The 99-1 Rule: On LinkedIn's 1.2 billion users, 90% lurk, 9% occasionally engage, and less than 1% create content. Moving from lurker to engager with thoughtful comments positions you ahead of most professionals and builds recognition.
  • Strategic Dinner Networking: Organize intimate dinners of 5-6 handpicked people who don't know each other but share common interests. Send attendees a pre-dinner email with names linked to LinkedIn profiles and one-sentence bios to enable pre-meeting research and conversation preparation.
  • 24-7-30 Follow-Up System: Contact new connections within 24 hours with a brief message, follow up at 7 days with relevant content or resources, then reconnect at 30 days. This structured cadence builds trust without overwhelming contacts or requiring constant attention.
  • AI for Conference Preparation: Upload conference programs and attendee lists to AI tools with your goals to identify commonalities beyond work topics. AI handles hours of research on shared interests, schools, or hobbies, enabling authentic personal connections at events.

Notable Moment

Gotian wrote an entire book on mentoring with co-author Andy LaPata without meeting in person until after submitting the manuscript, demonstrating that virtual relationships can build deep trust through consistent small interactions over time rather than face-to-face contact.

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Episode Transcript

Most of us recognize the value of building a better network, but we also know the time and dedication it takes. In this episode, how we can use AI tools to do some of the legwork so that we can spend more time on the real relationship building. This is Coaching for Leaders episode 766. Produced by Innovate Learning, maximizing human potential. Greetings to you from Orange County, California. This is Coaching for Leaders, and I'm your host, Dave Stachowiak. Leaders aren't born, they're made. And this weekly show helps you discover leadership wisdom through insightful conversations. One thing that all of us need to do a decent job at, maybe not a perfect job, maybe not even a great job, but a decent job is building our professional networks. Not only building them, but continuing to invest in the professional networks that we have and are growing. Almost all of us recognize the importance of that, but we don't necessarily put the time and attention into it that we should. And now so many amazing tools and strategies are available to help us make this easier through AI. And I'm so glad to welcome back today a guest expert, a great friend of the show who's helped us in so many ways of building our relationships, of mentoring, of thinking about high achievers, and today a conversation on how we can do better at networking with AI. I'm so pleased to welcome back Ruth Gauthien to the show. She is the former chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine. Thinkers 50 has ranked her the number one emerging management thinker in the world, and she's a top LinkedIn voice in mentoring. She's the author of The Success Factor and also with Andy Lapata, The Financial Times Guide to Mentoring, both of which we featured previously. Ruth, always a pleasure to see you. Welcome back. So good to be here again. Yeah. I, always learn so much from you. So anytime you are on, it is a pleasure to get into your work. And I recently watched and completed your most recent LinkedIn learning course. And there's a quote that you mentioned in the course from McKinsey, and it says, since the COVID nineteen pandemic, most people admit that their network has either shrunk or stalled. I hadn't really thought about that, but then when I read that, I thought, oh, that makes sense. And I think, like, this is also really interesting in the context of networking in that we a lot of us, have the assumption that relationships that trust doesn't happen as well in a virtual environment, that we can't build trust in a virtual environment. And it's just it's just not true, is it? I don't believe that's true. For the listeners, Dave and I have never met in person. We've not. And I've been a guest on the show several times, and I love, love, love our conversations, …

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