766: Using AI to Make Networking Easier, with Ruth Gotian

What It Covers

Ruth Gotian explains how AI tools can handle networking research and administrative tasks, allowing professionals to invest more time in authentic relationship-building through strategic dinners, consistent engagement, and the 24-7-30 follow-up framework.

Key Questions Answered

• •The 99-1 Rule: On LinkedIn's 1.2 billion users, 90% lurk, 9% occasionally engage, and less than 1% create content. Moving from lurker to engager with thoughtful comments positions you ahead of most professionals and builds recognition.
• •Strategic Dinner Networking: Organize intimate dinners of 5-6 handpicked people who don't know each other but share common interests. Send attendees a pre-dinner email with names linked to LinkedIn profiles and one-sentence bios to enable pre-meeting research and conversation preparation.
• •24-7-30 Follow-Up System: Contact new connections within 24 hours with a brief message, follow up at 7 days with relevant content or resources, then reconnect at 30 days. This structured cadence builds trust without overwhelming contacts or requiring constant attention.
• •AI for Conference Preparation: Upload conference programs and attendee lists to AI tools with your goals to identify commonalities beyond work topics. AI handles hours of research on shared interests, schools, or hobbies, enabling authentic personal connections at events.