Gap's Revival | Better in Navy? | 3

I'm David Brown, and this is Business Wars. When you think of the Gap, what comes to mind? You picture the iconic navy blue drawstring shopping bags or maybe Sharon Stone wearing a Gap sweater on the red carpet, or perhaps you're calling up the scent of their dream perfume. For many elder millennials, memories of the Gap call up fond nostalgic feelings. But for the teens coming of age in the mid two thousands, well, the Gap was just another store at the mall, often passed over for the fast fashion trailblazers like Forever twenty one or H and M. And for Gen z, the company is hoping that this new generation thinks of it as the brand behind the viral ads with the hottest celebrities. The most recent, that better in denim dance ad from this past August that got nearly 400,000,000 views in its first few days. Everyone online was trying to learn the choreography, which was set to Milkshake by Kelis. We go five, six, seven, eight. One and two and three, and y'all. Down, middle and. Gap even posted its own dance tutorial with instructions from the original choreographer, and that too blew up. Hey, guys. It's Robbie Blue, and I'm gonna teach you my choreo to Milkshake. Here we go. The company's CEO, Richard Dixon, is behind the push to regain cultural relevance. Dixon joined the company in 2023, and so far, his approach seems to be working. Dixon is the mastermind behind the revival of the Barbie brand. And the question on everyone's minds is whether he can lead Gap to a similar comeback. Joining us to talk about that, Jordan Holman, a retail reporter at The New York Times. She's helping us analyze whether Gap can keep this energy going and return it to the powerhouse it once was. Later, we're diving deeper into Gap Incorporated's biggest moneymaker, Old Navy. Retail executive Aubrey Avery junior was part of the team that built the brand back in the nineteen nineties. During his tenure, Old Navy became the first retailer to hit $1,000,000,000 in sales in its first four years. He also expanded the Gap's footprint, bringing shops into underserved communities and new markets. Aubrey worked with former Gap CEO, Mickey Drexler, and Old Navy's original founders to turn the store into a household name. And today, he's walking down memory lane with us and sharing the strategies that shaped Gap Inc's golden age. Stay with us. Jordan Holman, welcome back to Business Wars. Thanks for having me. Have you fallen into the gap? Were you one of those gap people when you go to the, you know, to the mall? Were you hitting up the gap? You know, I did go to the Gap, but you would probably see me more often in Old Navy. Oh, really? Okay. Remember they're, like, $1 flip flops, and they're, you know, American T shirts. Like, that's really where I was shopping at, But, of course, I …