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Build Your SaaS

Founders' retreat

18 min episode · 2 min read
·

Episode

18 min

Read time

2 min

Topics

Relationships, Startups, Marketing

AI-Generated Summary

Key Takeaways

  • Podcast website rebuild: Transistor will rebuild their podcast website builder using Liquid templating engine to give customers significantly more flexibility and customization options, addressing years of accumulated feature requests.
  • Traffic source breakdown: Affiliates drive one-third of trials, SEO drives another third, and brand awareness drives the final third, making affiliate partnerships and SEO the two most effective customer acquisition channels.
  • Employee equity strategy: Implementing stock options through Carta signals an eventual acquisition path, as options only become meaningful through liquidity events, forcing founders to acknowledge a three to ten year exit timeline.

What It Covers

Transistor cofounders John and Justin conduct their first in-person retreat in two and a half years, planning 2022 roadmap and discussing employee equity strategy.

Key Questions Answered

  • Podcast website rebuild: Transistor will rebuild their podcast website builder using Liquid templating engine to give customers significantly more flexibility and customization options, addressing years of accumulated feature requests.
  • Traffic source breakdown: Affiliates drive one-third of trials, SEO drives another third, and brand awareness drives the final third, making affiliate partnerships and SEO the two most effective customer acquisition channels.
  • Employee equity strategy: Implementing stock options through Carta signals an eventual acquisition path, as options only become meaningful through liquidity events, forcing founders to acknowledge a three to ten year exit timeline.

Notable Moment

The founders acknowledge that offering employee stock options inherently commits them to an eventual acquisition, as this remains the primary way for employees to realize value from equity.

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Episode Transcript

This podcast is hosted by transistor dot f m. Hey, everyone. Welcome to Build Your SaaS. This is the behind the scenes story of building a web app in 2022. I'm John Buda, a software engineer. And I'm Justin Jackson, and I've got the meat sweats. John. Hey, Justin. I'm sitting next to you. We are actually in the same location. Yeah. For the first time in two and a half years. Yeah. We we've been wanting to do this founder retreat forever. The pandemic made it not possible. Yeah. And here we are. We bit the bullet. Bit the bullet. Well, you bit the bullet. I did the bullet. You had to you had to go through all the travel. Not exactly the best time to travel. The funny thing is we were looking at because John has come to British Columbia, which is pretty fun for me. I get to show him around my hometown of Vernon. We went up to Silver Star. We, did a road trip to Revelstoke. Yep. And, we're here in the Rockies and it's been super fun. But then I was looking up on the, on the news here and, Revelstoke is currently the the has the highest incidence of COVID in Right. British Columbia. So we we basically I I took I took you to the hot spot. Thanks, Justin. To the COVID hot spot of British Columbia. So far so good. Yeah. So far so so far so good. It is it's hard to explain how good it is to be together after so long. Yeah. Just the the like, two and a half years was a long time. It's a long time. Yeah. It simultaneously feels like a long time and somehow not that long. I don't know if it's just the pandemic compressing time down to Yeah. Weird weird amounts of length. But yeah. It's been a long time. Yeah. Yeah. And the I think the benefit you you kinda forget about the benefit. But there's just, like, just we had hours in the car. And there's just at first, it's kinda like it you're just spending time. And even if it's just silence of the car, there's something about being in the same place. And then, eventually, in all of the gaps of hanging out, there's, like, just tons of benefit. Both in terms of, like, our friendship, like, it's good to be together. But then also in terms of, like, being able to talk about things in the business that you wouldn't normally have the gaps in yeah. You wouldn't normally have the gaps to talk about. Yeah. We're not yeah. We're not gonna hop in a video call and talk about and hang out for eight hours. Yeah. Right? And just yeah. It's a lot different. So yeah. We've been doing, some road tripping, some snowboarding. Went up to Revelstoke and had a couple days there. Lots of eating out. And last night, we had, Le …

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  • Implementing stock options through Carta signals an eventual acquisition path, as options only become meaningful through liquidity events
  • Transistor will rebuild their podcast website builder using Liquid templating engine to give customers significantly more flexibility and customization options

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