Brian Casel, of Bootstrapped Web, chats about his new app

This podcast is hosted by transistor dot f m. The old thing that used to bug the heck out of me is I would book a call, and then it would snow it would snow 20 centimeters here. And I'd be like, everyone is going up to the resort, and I'm stuck in the office. You're close to some mountains. Yeah. And so that just drove me nuts, like, not having it open, you know, just precluded me from doing that. I wish I lived closer. I'm, like, a good three hours to to get some good snowboarding in, so I can't just go on a whim. You know? Yeah. Yeah. It is nice. But I'm but I am so you know, I was just saying saying this to my wife yesterday. Like, it's really nice lately the last few months. Like, I literally, my calendar is open. You know? It's so like, I used to have a lot of calls, like, you know, when I was doing audience ops. For for a while, I was doing sales calls, and then even without the sales calls, I was still talking to the team and all different stuff. But, like, now I'm just wide open, and I love it. Yeah. Yeah. That's great. I wanna talk about, like so you started Productize in 2014. Yeah. The end yeah. The end of that year. Yeah. And but you also have audience ops. Right? That's the other Yeah. I mean, I just sold audience ops, two months ago. Oh, yeah. So started in 2015, sold in 2021. That was, like, your main bread and butter for a long time? Yeah. It it was. So that that closed in '20 in September 2021. Yeah. I I ran that for almost seven years. It was, like, six and a half, seven years. And it yeah. Definitely, for a while, it became, just a really good, steady, sustainable, profitable cash flow business for me. Yeah. And it especially the last, like, four four or so years of of running it, like, I was pretty I mean, checked out is the wrong word. I'm I'm always very you know, I do pay attention to the team and and and the clients and everything, but I was out of the business. I was not doing anything. Like, I I literally was touching that business about two hours a month or so, two to three hours a month, in, like, fifteen minute bursts of things coming into my inbox. But, like, so that was actually perfect for me for the last few years, trying to hack on SaaS products and having all this free time to you know, I expanded my skill set into Ruby on Rails and all this different stuff. But, like, yeah. Then finally this year, I I just felt I don't it it was probably a combination of things, but it's just something pushed me that it was like, it's just time to move on. …